Accept Credit Cards Online
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Accepting credit cards online is an important part of
selling products online. This allows you to sell your products via
credit cards rather than just using 2nd tier providers such as Pay
Pal. A popular provider is
Charge.com.
There are literally 100's of options available for
setting up a merchant account but you really need to
research this before making a decision because you'll
find that many have hidden fees as well as the fact that
just their standard processing rates are higher than
many of their competitors. Hopefully this page will shed
some light on accepting credit cards online.
What's Needed To Accept Credit Cards OnlineYou'll
find that there are some differences between processing credit cards
online and swiping credit cards at a store.
First, you'll probably never see the credit card or the
person that's using it so fraud protection is a must. When you
sign-up with a program you'll receive material regarding fraud
protection, be sure to read it because it can save you a lot of
money.
Second, you'll need a Gateway which is the technology to
connect your website to the actual bank that verifies and puts a
hold on the funds. By far the most popular Gateway provider is
Authorize.net. Just so you know, when you setup a merchant account
it generally will setup the gateway for you.
Third, a shopping cart that is compatible with your gateway.
Like I mentioned, Authorize.net is the most popular option so
majority of the shopping cart providers will already be integrated
to work with Authorize.net.
Fourth, you'll need a bank account where your money will be
deposited to.
Lastly, you'll be required to have a secure website. This
will require an
SSL Certificate and a
dedicated IP address.
Advantages When You Accept Credit Cards Online
You'll find that one of the biggest differences is the professional
image that this will portray about your website. Although Pay Pal is
a popular service, not everyone has it so being able to accept
multiple forms of payment is a must.Another benefit is that your
per-transaction fees are generally lower than services such as Pay
Pal, just make sure that you do your due diligence before committing
yourself to a specific credit card processor.
Quick payment, you'll find that you generally will receive your
payments within 3 business days once the sale is made. This
may vary between processors plus the payments are generally sent
from banks so keep in mind that if it's a national holiday that you
may not receive that days payment because the banks are generally
closed.
Fees Associated With Accepting Credit CardsAfter
reading this you'll see why you may want to start off with a
provider such as
Pay Pal while you
build your website and start making regular sales.
There are quite a few different fees that you need to keep in mind
when you decide to accept credit cards online. I'll list the most
common fees and give a brief explanation. I mention that I'll list
the common fees because some providers will nail you with hidden
fees so just be sure that you're fully informed before committing to
a merchant provider.
- One Time Setup - Generally this is a fee that you won't see.
The merchant providers have become so competitive that you
aren't charged for setup. Please keep in mind that this differs
from the Gateway, you will still most likely see a setup fee
from them.
- Monthly Gateway Statement Fee - This fee is applied monthly
and is basically a fee to provide you with your monthly
transaction statement.
- Monthly Merchant Statement Fee - Much like the Gateway
statement fee, this is charged monthly to provide you with your
statement and is different than the Gateway fee.
- Per Transaction Fee - Your merchant provider will charge a
per transaction fee. This is going to vary but every time you
make a sale you pay this fee.
- Discount Rates - This is a per transaction fee as well
but rather than being a fixed fee it's based on a percentage of
the total sale.
- Termination Fee - If you should decide to cancel your
merchant account before your contract is up you will be subject
to termination fees, let me say, they aren't cheap.
As you can see the fees can and will add up fast. The monthly
fees are regardless if you sell anything or not.
IMPORTANT:
Another thing to ask your potential merchant provider is the
Discount Rates for premium credit cards. When a customer uses a
credit card that offers them points or travel it's actually you
that's funding those benefits and those types of credit cards will
come with higher discount rates than their standard rates advertise.
Reliable Credit Card Processing CompaniesI'll just
make a short list of credit card processing companies that either
I've used or a few of my peers recommend.
-
Fast Transact -
Another popular provider that has affordable rates.
-
Charge.com - They have released their own gateway but you may
consider requesting that they set you up on Authorize.net because of
it's shopping cart acceptance. They may try to talk you out of it
but insist that you be setup with Authorize.net.
-
Chase Payment
Tech - A well recognized name and excellent fraud detection.
-
Merchant
Express - Free setup, free authorize.net account and low rates.
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